GetCapital rebrands to Shift

26 October 2021

Offering Australian businesses finance on demand

26 October 2021, Sydney Australia – GetCapital, a provider of credit and payment platforms to Australian businesses, today rebranded as Shift as part of its ongoing mission to deliver simpler, easier to manage finance solutions.

Alex Pasminka, Chief Marketing Officer of Shift, commented that the name “Shift” is a strong representation of how the company has grown in the seven years since its inception.

“We’ve transformed into a true credit and payment platform for all manner of Australian businesses since 2014, with even more digitisation to come,” said Alex. “We needed a name that was simple, memorable and worked for all audiences from merchants and other businesses to brokers and aggregators.

According to Alex, Shift is reimagining the way Australian businesses trade, pay and access funds. Powered by streaming data, Shift stands for a simpler, smarter way to do business.

“Most importantly, we’re moving towards offering Australian businesses access to finance on demand,” said Alex.

Shift collaborated with brand and customer strategy consultancy Untangld on the new positioning.

Danish Chan, Co-founder of Untangld commented, “It’s never been more important for Australian businesses to have the access and flexibility of a world class financial platform. Shift is the epitome of that need. An innovative service that empowers Australian businesses to be unstoppable. A brand that will be there when they need them most.”

With Shift, businesses can access the financial product that suits them in minutes or hours, not days. In many instances, once businesses are part of the Shift network they can get real-time access to a range of products for cashflow, to purchase equipment, growth capital, or flexible payment terms.

Shift’s broker network can help their clients access the range of credit and finance solutions using the Shift Connect broker platform in as few as eight clicks.

“As Shift, we’re delivering a better experience, a sharp, memorable brand and access to a flexible range of finance solutions that suits the ever-changing needs of Australian businesses,” said Alex.

Rolling out online and through broker platforms initially, the Shift brand will become more prominent through a digitally-driven campaign in 2022.

Shift worked with the following partners on the rebrand:
Brand strategy – Untangld
Creative – Creatik
Copywriting – Writers Australia
Media agency – ClickedOn

About Shift

Shift provides credit and payment platforms that help businesses trade, pay and access funds.  As one of Australia’s fastest-growing technology companies, Shift is changing the way businesses access finance. Shift has been recognised by AFR’s Fast 100, Deloitte’s Technology Fast50, Smart Company’s Smart50, Deloitte’s Asia Pacific Technology Fast 500, IDC Digital Disruptor and has been named the Commercial and Asset Finance Brokers Association Fintech of the Year in 2020, 2021 and 2022.

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