Meet the team

Jamie Osborn
Chief Executive Officer
Jamie has 20+ years of experience working in both commercial and investment banks. He was a Managing Director at Macquarie Capital and holds an MBA from Stern School of Business, NYU and Bachelor of Commerce (Hons) from University of Western Australia.
Renata Cihelka
Chief Commercial Officer
Renata has worked for national and global Financial Institutions including ANZ, AMP, Morgan Stanley and CBA in product, channel and project delivery roles in Australia, UK, USA and Asia.
Frank Sterle
Chief Operating Officer
Frank previously worked at Deutsche Bank within the Fixed Income, Currencies and Commodities (FICC) division of its Investment Bank. He has a Bachelor of Engineering and a Bachelor of Commerce from the University of Melbourne.
Eldar Averdi
Chief Technology Officer
Eldar has more than 15 years of experience in leading technology and product. He has previously worked at OFX, Telstra and TeliaSonera, scaled technology, built new products and led large digital transformation programs. He has a Bachelor of Computer Science and a Diploma of IT Executive from KTH Royal Institute of Technology of Stockholm.
David Hurford
Chief Risk Officer
David previously worked at Westpac in a variety of senior roles in the Institutional Bank and in Risk Management. David holds an MBA from Columbia Business School and Bachelor of Engineering (Hons) from University of Adelaide.
Paul Nayda
Chief Product Officer
Paul has almost two decades of experience in risk, analytics and product development roles in both banks and non-bank finance companies. He holds a double Bachelors degree in Laws and Commerce, Finance & Accounting from the University of Adelaide.
Alex Pasminka
Chief Marketing Officer
Alex loves that her job helps finance businesses to operate and grow (her husband is a small business owner, so she understands what it takes to run a business!) At Shift, she is responsible for communicating everything from product innovations to customer-focused operations to building our brand and creating advocacy. Alex has degrees in journalism, marketing and communication, and previously was the Head of Marketing for the Business Bank at Macquarie.
Cameron Small
Chief Financial Officer
Cameron has 20+ years experience in Investment Banking and Lending businesses, both in Australia and the UK. Prior to joining Shift he was Group CFO and Executive Director of Pepper Group, a growth focused Consumer and SME lender in ANZ, Asia and Europe. Cameron is a Chartered Accountant (ANZ), FINSIA (Fellow) and holds a Bachelor of Commerce from the University of New South Wales.
Annette Matthews
Head of People & Culture
Annette has 20+ years experience managing People & Culture transformation locally and regionally for both large multinationals as well as start-ups across industries such as technology, lending, fintech, Professional Services, construction, FMCG & chemical. Annette holds a Postgraduate degree in Employment Relations from the University of Technology Sydney.
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